Kirjalo Book Store
Branding
Design
Logo
Kirjalo, a bookstore enterprise, requested a comprehensive brand redesign that included a new logotype, website, and supporting brand assets. The refresh aimed to create a more inviting and engaging experience for young readers through playful visuals and a vibrant color palette. The resulting identity captured the joy of storytelling and imagination while helping position Kirjalo as a welcoming destination for book lovers of all ages.
The Process:
The design process for Kirjalo's redesign began with the creation of a new wordmark that would be both playful and professional. The new logo incorporated fun, child-like elements such as a whimsical font and the "winged book" which demonstrates imagination. Next, a color palette was chosen that would be both bright and welcoming to children. Bold colors such as red, light blue, and dark green were used to create a playful and energetic atmosphere. A pattern was then developed using the same color palette. This pattern was used throughout the store to create a cohesive and visually engaging environment. Finally, a new website was created that incorporated the same fun and playful elements as the store design. The website was designed with easy navigation and engaging visuals to appeal to both parents and children. The result was a cohesive and visually appealing design that reflected the company's new child-friendly identity.
