Mystic Tea

Branding

Design

Packaging

The Mystic Tea Company requested a packaging design for their new flavors as well as a brand update. The design process for Mystic Tea, a witchy tea company, began with a deep dive into the brand's identity and values. It was clear that the brand wanted to embody a mystical and magical vibe, so I began by exploring various occult-inspired motifs and imagery. I then created two tea box designs that would capture the brand's aesthetic while also highlighting the unique flavors of the teas.

The Process:

The first tea box design, titled "Lavender Fortune," was inspired by fortune telling and featured a deep purple color scheme. I incorporated illustrations of the Hamsa Hand (modified into a teapot) and other mystical symbols to create a sense of mystery and intrigue. The second tea box design, titled "Magic Tea," featured a trendy color-changing butterfly pea tea and a vibrant pink color scheme. I created a whimsical design that reflects brewing a magic potion in a teapot. I also developed a pattern for each box that stays true to the brand and shines individually. Overall, the design process for "Mystic Tea" aimed to capture the brand's mystical essence while also highlighting the unique flavors and features of each tea.